Executive Intelligence for Education Leaders
Practical, high-value resources for superintendents, charter leaders, independent schools, and education organizations — published quarterly by our senior team.
Field-tested playbooks. Refined in-market.
Multi-chapter frameworks, written for senior practitioners — not marketing brochures.
12 chapters
180 pages
Student Recruitment Playbook
The complete enrollment operating system: forecasting, pipeline architecture, family acquisition, KPI development, and campaign orchestration. A 12-chapter reference used by leadership teams in over 40 districts.
Read the Playbook9 chapters
140 pages
School Marketing Blueprint
A brand-first approach to education marketing: positioning, narrative architecture, channel strategy, content production, and measurement. Built for schools ready to compete on quality, not budget.
Read the Playbook8 chapters
120 pages
Family Engagement Guide
How leading schools turn families into advocates: listening systems, ambassador programs, two-way communications, event architecture, and parent experience design.
Read the Playbook10 chapters
160 pages
Crisis Communications Playbook
Executive-grade crisis response: scenario planning, decision protocols, message architecture, media strategy, and post-incident reputation repair. Withholding the playbook most schools only learn during a crisis.
Read the PlaybookReal-world transformations.
Long-form case studies that walk through the strategy, execution, and measurable outcomes of recent engagements.
Riverside Charter Network
Increasing School Enrollment
+38%
enrollment growth
A multi-year enrollment strategy that transformed a struggling middle school network from declining applications to a waitlist within 18 months. Detailed funnel analysis, campaign architecture, and community engagement playbook.
Summit Academy
Modernizing School Branding
4.8×
brand awareness lift
A complete brand identity, messaging architecture, and content production engagement for an established independent school seeking to compete for next-generation families. Outcome: record application year.
Lakeside Public Schools
Building Community Trust
+62%
community sentiment
A 12-month strategic communications engagement rebuilding public trust after a leadership transition. Listening tours, narrative architecture, and a sustained community engagement program.
Bridges Education Group
Launching New School Websites
3.2×
inquiry conversion
A unified web platform, enrollment portal, and content strategy across 7 campuses — replacing fragmented sites with a single conversion-optimized system that increased qualified inquiries 220%.
Annual research, freely available.
Our annual research series is published for the field. Downloadable, citeable, and built to inform real strategic decisions.
2026 · 72 pages
The State of School Marketing
Annual benchmark report on K–12 marketing budgets, channel performance, and team structure.
Download2026 · 58 pages
Parent Decision Trends
Original research on how families actually choose schools — by region, age, and income segment.
Download2025 · 84 pages
The Future of Student Recruitment
Five-year forecast of recruitment strategy, channel mix, and the role of brand in enrollment outcomes.
Download2026 · 96 pages
Education Communications Report
Comprehensive look at how districts, charters, and independents are organizing communications in 2026.
DownloadThe Leo Operations Video Library
Professionally produced long-form content covering admissions, branding, communications, leadership, and community engagement.
Admissions Strategy Masterclass
A deep-dive into modern admissions strategy, from inquiry to yield.
Building a School Brand
How to develop a distinctive brand identity in a crowded education market.
Executive Communications for School Leaders
Practical guidance on media, board, and community communications.
Community Engagement That Lasts
Designing engagement systems that build durable family relationships.
Crisis Communications: A Field Guide
Real-world case studies of education crisis response — and what worked.
The Future of School Marketing
Where education marketing is heading in the next five years.
Working templates. No fluff.
The actual artifacts our team uses with clients — adapted for self-serve use.
Open House Planning Checklist
Complete run-of-show template covering 12 weeks of pre-event planning.
Download freeSocial Media Calendar
Monthly content calendar framework with channel-specific cadence guidance.
Download freeEnrollment Dashboard
Pre-built dashboard tracking inquiries, applications, yield, and conversion.
Download freeParent Email Templates
Twelve ready-to-send email templates for the family journey.
Download freePhotography Shot List
Comprehensive shot list for editorial school photography sessions.
Download freeMarketing Campaign Calendar
Annual campaign planning framework aligned to the academic calendar.
Download freeJoin the Leo Education Brief
Monthly insights, enrollment strategies, branding trends, and communication best practices — delivered to education leaders.
- Enrollment strategy playbooks
- Brand and positioning research
- Communications frameworks
- Sector benchmarking data
Move from vendor to partner.
The resources above are a starting point. The real impact comes from sustained, multi-year partnership.